Inspiring Ideas from Young Minds: Final of the "Young Ideas in the Brand Journey" Competition Held at BAU

The final of the "Young Ideas in the Brand Journey" competition, launched in collaboration with the Bahçeşehir University Branding and Innovation Center (BAU BBI) and the Abdi İbrahim Dermatology Directorate to increase young people's interest in the pharmaceutical sector and help them gain knowledge in brand management, was hosted by us on 12 March.

Selected from 80 applicants, 32 students received two weeks of training from Abdi İbrahim executives on topics such as brand management, marketing strategies, digital marketing and sustainability. They then presented their projects to the jury based on the brief they received from the sales and marketing teams.